LAND
LAND is an electric-vehicle startup based in Cleveland, OH. Their high-performance e-motos are designed for both urban streets and off-road adventures. Built with innovation, versatility, and a swappable battery system, LAND empowers riders to explore without limits.
As the in-house art director, creative director and marketing designer at LAND, I was responsible for designing and managing the brand identity across all digital and physical platforms.
ROLE
Creative Director, Art Director
SERVICES
Creative Direction, Art Direction, Marketing Strategy, Advertising, UX/UI Design, Motion Graphics, Video Editing, Illustration, Photography
WEBSITE REDESIGN
As LAND's audience expanded, it became clear that a complete website redesign was necessary. The new design not only needed to convey a refined, professional brand but also to mirror the product's simple, minimalist aesthetic.
SOCIAL MEDIA
As social media manager and designer, I created content that connects with the audience through the lifestyle and culture of LAND, highlighting the adventure and independence their flagship e-moto, the District, offers.
STATIONERY
When designing marketing collateral, the aim was to clearly convey LAND's essence while maintaining a lifestyle edge. The visual identity combines minimalism with bold, dynamic textures & visuals, accented by pops of LAND green.
MERCH & APPAREL
As in-house art director, I used apparel & poster design to push beyond brand norms, applying my illustration skills. After creating merchandise with LAND’s core identity, I envisioned a new line with street culture-focused designs on premium garments to attract a fresh audience.
