STRATA
Strata is an inclusive gym collective where community and personal growth come first. Their trainers are dedicated to helping their members push limits and reach their goals, both in and outside the gym.
When developing the brand, my goal was to capture an intensity that embodies determination, grit, and the drive to level up. The brand’s voice serves as a motivator, inspiring their audience to push forward and make progress every day.
ROLE
Brand Designer
SERVICES
Brand Strategy, Visual Identity, UI/UX, Advertising, Social Media
For Strata, I created a custom pixel-based font that pairs with bold, action-packed visuals, capturing a video game-inspired 'leveling up' motif.
IN PRACTICE
After establishing Strata's core brand identity, I focused on extending it across physical and digital platforms, from signage and interior design to their website and mobile app. The goal was to ensure consistency and recognition, creating a unified experience that reinforces the brand at every touchpoint.
