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ZONE TWO

Zone Two is a small business with a clear mission: to breathe new life into used tools and machinery. They specialize in refurbishing high-quality equipment, making it accessible and affordable for hardworking individuals and businesses.

I focused on keeping the core message front and center with bold, punchy typography and a limited color palette, while integrating textures and patterns inspired by construction to create a memorable visual identity.

ROLE

Brand Designer

SERVICES

Brand Strategy, Visual Identity, UI/UX, Advertising, Social Media

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IN PRACTICE

I aimed to showcase various ways the brand's visual identity could be applied, while also experimenting with an approachable and authentic brand voice that would speak to their core customer base.

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